Content & campaigns
Mini corporate identity
As a solo coach, you are the brand – but from the outside it often looks thrown together: the logo from one place, the website colours from another, the slides in a third style. You're clear about your core. What's missing is a common thread in how you present yourself.
You'll get …
- 1
A core message that holds up
What you can enthusiastically explain for half an hour, summed up in two sentences – for your website, slides and social media.
- 2
A consistent presence
Logo, colours, typography and imagery with a common thread, website or landing page included.
- 3
A brand set that's yours
Social media assets, presentation templates and source files – reusable, with no vendor lock-in.
01Intro
The mini corporate identity closes that gap across your whole presence: positioning and core message, a lean visual identity (logo, colours, typography, imagery), website or landing page, social media assets and presentation templates – all consistent and reusable. It's deliberately the small but complete version: enough for a one-person business, and it grows with you. AI speeds up writing the copy and producing the assets; making it fit you is the real work.
A mini corporate identity, not agency branding: for a solo or very small business, it's the all-round package that covers what you need. If you're building a growing team, several sub-brands or a large web presence, you'll eventually need more – and the package then becomes the basis for it. And it isn't template production: the value lies in how well it fits you, not in ready-made templates (Canva is cheaper for those). If your positioning is still shaky, the diagnosis comes first.
02How it works
- 01
Distil your positioning and core
Who are you there for, what do you change, why you? What you can enthusiastically explain for half an hour becomes two sentences that capture it – the core everything else builds on.
- 02
Define the brand: message, tone, visual identity
Core message, tone of voice and a lean visual identity – logo, colours, typography, imagery. Built on what you already have, not against it.
- 03
Build your presence: website or landing page
The structure: who you are, what you offer, how it works, testimonials, next step – first as copy and structure, then as a finished page in your style.
- 04
Produce the assets
Social media templates, short copy, presentation slides – drafted quickly with AI, then refined editorially and visually. Consistently on brand, instead of starting from scratch every time.
- 05
Hand it over as a brand set
Everything bundled and reusable: your small brand set to launch, pitch and post with – and it grows as your business grows.
03Stages
The tiers are package sizes – from the brand core to your complete presence.
Brand core
Positioning, core message and the visual basics – logo, colours, typography – plus the most important core assets. The foundation.
Full mini corporate identity
Plus the finished website or landing page, social media templates, a presentation deck and fully developed imagery – a well-rounded presence.
Brand + launch
The brand set plus a campaign sprint for the launch – the look and the lead-up in one go.
04Technical implementation
- We work from the material you already have: existing ideas and branding, website, testimonials, course or programme material.
- The website or landing page is built on the platform of your choice – as your main site or a standalone campaign page.
- Copy variants are drafted with AI help and edited by hand – in your voice, not in marketing-speak.
- A lean visual identity: logo, colour and type system, imagery – bespoke design or Figma/Canva templates you can keep using yourself.
- You get an organised brand set: page, assets, copy modules, slides – including source files, no vendor lock-in.
- Usually no extra infrastructure needed: the page runs on your existing hosting, the assets sit in your own storage.
for context · This shows how something like this usually gets built – not how it has to be built for you. What actually fits is worked out in the project: around your existing setup, your team, and what stays easy to maintain.