Companion & communication
Inquiry router / offer finder
Someone lands on your website and wants something from you. Only what exactly – and where does it go? One contact form for everything doesn't answer that.
Inquiry router / offer finder
01Intro
The router asks the two or three questions that make the difference: what's it about? How urgent? For whom? After that the visitor isn't facing five menu items but exactly one next step. A table reservation goes straight into the booking tool, an event inquiry brings the date and party size along right away, and whoever has just a quick question gets a quick answer. For you that means: fewer calls that are really a booking, and fewer emails missing half the information.
The router is the guide BEFORE the inquiry – it helps visitors find the right path. Fully preparing an inquiry for the team is a building block of its own (the inquiry qualifier); together they're strong, each on its own works too.
02Demo
You're a visitor to the website of the “Zur Linde” inn. Instead of one contact form for everything: two questions. Try different paths through.
No magic: behind it is a switch – questions with clear branches. That's exactly why Tier 1 is so reliable: no AI that could guess. Only when visitors are meant to phrase things freely (Tier 2) does a language model classify the entry point – the switches stay.
Play a path through in the “try it out” tab – it lights up here.
03How it works
- 01
Sort out your paths
We look at what actually reaches you: which concerns there are, which paths exist for them, where inquiries land wrong today. Out of that comes the map the router guides on.
- 02
Find the questions that really separate
Usually two or three are enough. The art isn't asking a lot – it's asking the right thing. We phrase the questions the way your customers speak, not the way a form thinks.
- 03
Build the flow and embed it
The router becomes part of your website – as a guided flow, a chat or a mix. It fits into the design instead of popping up as a foreign body.
- 04
Wire up the endings
Every outcome leads somewhere: into the booking tool, into a fitting short form, to a detail page or to the phone.
- 05
Watch and sharpen
After a few weeks it shows where visitors drop out or turn off differently than expected. Then we adjust questions and paths – the router gets better with real visitors.
04Stages
The router is one of the most rewarding entry points there is: Tier 1 works entirely without AI and still brings noticeable relief right away.
Entry: the guided path
A rule-based flow with fixed questions and clear switches. Reliable, quickly built, immediately measurable – no AI at all.
Extended: it understands free text
Visitors can just start writing ("we're 25 people looking for something for Juli's birthday…") – an AI places the concern and joins the flow at the right point.
Full build: deeply wired
The router hands straight to the reservation system or CRM, adapts the website to the recognised concern and gives you a read-out of what visitors really look for.
05Technical implementation
- The router lives in your website – no external widget window, no foreign branding.
- Tier 1 is a decision tree: fixed questions, fixed switches. It sounds unspectacular and that's exactly why it's reliable.
- From Tier 2 a language model helps at the entry: it places freely worded concerns – the switches behind it stay rule-based and therefore predictable.
- The data model behind it: your offers, inquiry paths and criteria as a clean structure – the same foundation a website companion can later build on.
- Handovers as needed: booking tool, email, Airtable, CRM (e.g. HubSpot, Pipedrive) – or simply the right form.
- Built in your website's stack; Tier 2 adds a small back end.
for context · This shows how something like this usually gets built – not how it has to be built for you. What actually fits is worked out in the project: around your existing setup, your team, and what stays easy to maintain.