Inquiry router for your business

01Inquiry router

The router sorts on the website, before it reaches the inbox: big project, repair, maintenance, callback request or application – two questions, and every concern is in the right place. The urgent repair gets the service number (with the tip to photograph the type plate – that saves the first call-out), the plannable project starts as an inquiry (with photos if useful), and the applicant lands on the careers page instead of the customer contact form. For you that means: your evenings go back to costing jobs instead of pre-sorting – and no good project sinks because it was stuck among the small stuff.

The router is the guide BEFORE the inquiry – it helps visitors find the right path. Fully preparing a project inquiry for the quote is a building block of its own (the project qualifier); together they're strong, each on its own works too.

02Demo

03How it works

1. 01

   Sort out your paths

   What actually reaches you – projects, repairs, maintenance, applications? Which paths exist today, what lands wrong, what sinks? Out of that comes the map the router guides on.

2. 02

   Find the questions that really separate

   Usually two are enough: what's it about, and how urgent or how concrete? Phrased the way customers speak ("our roof's dripping") – not the way a form thinks.

3. 03

   Build the flow and embed it

   The router becomes part of your website – as a guided flow in the business's presence, not as a foreign widget. Where visitors arrive: home page, services, references.

4. 04

   Wire up the endings

   Every outcome leads somewhere: a project inquiry with photo upload, a service number for the urgent, a maintenance form for route planning, the careers page for applicants.

5. 05

   Watch and sharpen

   After a few weeks it shows where visitors drop out or turn off differently than expected. Then we adjust questions and paths – the router gets better with real inquiries.

04Stages

The router is one of the most rewarding entry points there is: Tier 1 works entirely without AI and relieves the evening inbox right away.

05Technical implementation

• The router lives in your website – no external widget window, no foreign branding.
• Tier 1 is a decision tree: fixed questions, fixed switches. Unspectacular and that's exactly why it's reliable – even when the inquiry comes in at eleven at night.
• From Tier 2 a language model helps at the entry: it places freely worded concerns – the switches behind it stay rule-based and predictable.
• The data model behind it: your services, project types and inquiry paths as a clean structure – the same foundation the project qualifier later builds on.
• Handovers as needed: an inquiry form with photo upload, email, trade software or simply the right phone number.
• Built in your website's stack; Tier 2 adds a small back end.

for context · This shows how something like this usually gets built – not how it has to be built for you. What actually fits is worked out in the project: around your existing setup, your team, and what stays easy to maintain.

06Related building blocks

• Sales

  Project qualifier

  The counterpart AFTER the router: the project track becomes a complete brief with property, scope and photos.

• Website

  Website relaunch for projects and applicants

  When the website is meant to carry the router but no longer holds up itself: clear paths for customers AND applicants first.

• Sales

  Recruiting system

  Where the applicant track leads: an honest careers page with a two-minute application instead of a cover-letter hurdle.

• Sales

  Quote checklist for trades

  The step after the inquiry: line items, follow-up questions and risks per project type prepared systematically.