Content & campaigns

Mini brand & business kit

You can talk about your offer with real enthusiasm for half an hour – but the website has one paragraph that misses the point, and the slides for next week's talk don't exist yet. In your head it's clear. To everyone else, it isn't.

You'll get …

  1. 1

    A core message that holds up

    Your offer, summed up clearly in a few sentences – for your website, talks and social media.

  2. 2

    A consistent presence

    A simple visual style and a landing page that explains the offer and leads to the next step.

  3. 3

    Assets you can reuse

    Social media templates and, if you want them, presentation slides – ready to use again and again.

01Intro

The kit closes that gap – for ONE offer: core message, visual style, landing page, social media assets and, if you want them, presentation slides, all consistent and reusable. After twenty years in media design, this is my core skill: giving something that has grown over time a form you can show. AI speeds up writing the copy and producing the assets – making it fit you is the real work.

This isn't template production – if all you need is "a quick logo and three templates", Canva will serve you better and cost less. The value lies in the fit: positioning, message, quality. And the kit doesn't replace a full branding project – it sharpens ONE offer rather than reworking your whole brand.

02How it works

  1. 01

    Distil the offer

    Who is it for, what does it change, why you? The half hour of enthusiasm becomes two sentences that capture it.

  2. 02

    Define message, tone and visual direction

    Core message, tone of voice and a simple visual style – built on what you already have, not against it.

  3. 03

    Write and structure the landing page

    The structure: problem, offer, process, testimonials, next step – first as copy and structure, then as a finished page.

  4. 04

    Produce the assets

    Social media templates, short copy, presentation slides if needed – drafted quickly with AI, then refined editorially and visually.

  5. 05

    Hand it over as a package

    Everything bundled and reusable: you can launch, pitch and post with it – and the kit grows as your offer grows.

03Stages

The tiers are package sizes – from a compact core to a launch package.

Tier 1

Compact kit

Core message, landing-page structure with copy and the most important core assets – the foundation.

Tier 2

Full kit

Plus the finished landing page, social media templates, a presentation deck and a fully developed visual style.

Tier 3

Kit + campaign

The kit plus a campaign sprint for the launch – the look and the lead-up in one go.

04Technical implementation

  • We work from your real material: notes on your offer, existing branding, website, testimonials, course or programme material.
  • The landing page is built on the website platform of your choice – as part of your site or as a standalone campaign page.
  • Copy variants are drafted with AI help and edited by hand – in your voice, not in marketing-speak.
  • Visual assets to match your ambitions: bespoke design, Figma/Canva templates you can keep using yourself, AI image tools where they fit.
  • You get an organised package: page, assets, copy modules, slides – including source files, no vendor lock-in.
  • Usually no extra infrastructure needed: the page runs on your existing hosting, the assets sit in your own storage.

for context · This shows how something like this usually gets built – not how it has to be built for you. What actually fits is worked out in the project: around your existing setup, your team, and what stays easy to maintain.

05Related building blocks

See all use cases