Website & digital presence
Website relaunch for projects and applicants
Most trade websites say: "We do it all." But the business doesn't want it all any more – it wants the right projects. And it needs staff. On the old website, visitors rarely find out about either.
You'll get …
- 1
A website that shows which projects you want
Service areas backed up by case studies instead of "We do it all" – customers can see at a glance whether their project is a fit.
- 2
Inquiries that come with photos
The inquiry form is one click away from every page and asks the right questions straight away – including photos of the current situation.
- 3
A separate route for applicants
A careers page and a two-minute application instead of a contact address in the legal notice – your second group of visitors is built in.
01Intro
The relaunch builds the website for its two kinds of visitor: customers with the right projects, and applicants looking for a good employer. For customers: case studies that prove your specialism, clear price ranges where they help, and an inquiry form that takes photos from the start. For applicants: a separate route with a careers page and a two-minute application, instead of a contact address buried in the legal notice.
Not every business needs the full relaunch – sometimes the existing site is sound and a targeted upgrade is enough. We check that before any work starts. And a website won't change the inquiries you get if you keep offering "everything" – I can help you decide which projects you want, but I can't make that decision for you.
02How it works
- 01
Pin down the starting point, projects and goal
Which jobs come in through the website today, which ones should – and how many applications? Comparing the two gives us the target: what the new site needs to achieve, and how we'll measure it.
- 02
Plan the structure and user journeys
We plan the page structure and the features needed before anything is designed: one page per service area, case studies as proof, the inquiry form one click away from anywhere – and the route for applicants built in from the start.
- 03
A design that suits your business
No off-the-shelf template look and no stock-photo tradespeople: the design comes from your own material – sites, team, workshop. That wins over customers and applicants alike.
- 04
Build, add content, connect
Built on the right stack, with content we sharpen together, and the inquiry form (with photo upload where it helps) and a short application form cleanly connected. Fast, mobile first, no dead weight.
- 05
Upkeep, measurement, room to grow
By the end, we've agreed who updates case studies and job ads and how, what gets measured – and where the site can be extended later: inquiry router, project qualifier, a bigger recruiting set-up.
03Stages
A relaunch doesn't have to be a major project – you can also start with whichever group is most pressing right now.
Starter: one focused route
A landing page for your most important goal – the project inquiry OR the careers page. A fresh look for the core, without touching the rest of the website.
Next step: the full relaunch
Structure, content, design, both routes and maintainability – the whole website is rebuilt, for projects and for applicants.
Full build: AI-ready from the ground up
From day one, the relaunch is built as a data foundation: services, project types and FAQs as structured content – the basis for a router, a qualifier and, later, assistants.
04Try it yourself
The homepage of a fictional trades business, as visitors experience it today. Hover over “Services”, then start the relaunch – and try for yourself how an inquiry reaches the business.
05Technical implementation
- The stack depends on the project: a coded Astro website for maximum control and speed, Webflow for sites you want to maintain visually, or an existing CMS as the base.
- Case studies, services, team and job ads sit in structured CMS fields – adding a new project takes minutes, not a job for an agency.
- The inquiry form with photo upload and the short application form run through a clean back end – with clear rules on storage and data protection.
- Local visibility is included: structured data (LocalBusiness, Service), a Google Business Profile check, page speed on mobile – that's where customers and applicants both search.
- The basics are always included: technical SEO, mobile build, and tracking once data protection has been checked.
- Optional, as a separate layer: an inquiry router as a website component – planned in from the start, even if it's added later.
for context · This shows how something like this usually gets built – not how it has to be built for you. What actually fits is worked out in the project: around your existing setup, your team, and what stays easy to maintain.