Content & campaigns
Social media idea board
"We ought to post something again." – Then someone sits staring at an empty text box and ends up posting nothing. Usually it's not the will that's lacking, it's the material.
You'll get …
- 1
A supply of ready-to-use ideas
Concrete suggestions with a hook, draft copy, an image idea and a channel – so close to finished that posting no longer takes willpower.
- 2
More from every moment
A customer question or a project gets used several times over: as a post, as a website FAQ, in the newsletter.
- 3
A rhythm you can keep up
It's agreed who chooses, who posts and what frequency is realistic – one reliable post a week beats radio silence.
01Intro
And yet the material is all around your business – customer questions, projects, everyday moments. The idea board collects it and turns it into concrete, fully written content ideas: for social media, the website FAQ, the newsletter. "What should we post about?" becomes "Which of these twenty ideas first?"
Automatic posting isn't the default here – you decide what goes out. For practices and firms there's an extra rule: no cases, no client or patient stories, not even in anonymised form. And if social media isn't a priority for your business, I'll tell you – an idea board isn't compulsory.
02How it works
- 01
Find the sources
Where does material come from in your business? Customer questions, project photos, team moments, reviews, emails – we name the sources and set up a simple way to collect from them.
- 02
Collect raw material
A few weeks of collecting – or a focused workshop to get everything out of the team's heads. There are usually more raw ideas than you could ever post.
- 03
Group and prioritise
AI sorts the material by topic and format: what works as a series, what as a one-off post, and what belongs in the website FAQ instead? You decide which of it suits you.
- 04
Write up the ideas
Bullet points become concrete suggestions: hook, draft copy, image idea, channel. So close to finished that posting no longer takes willpower.
- 05
Agree the rhythm and sign-off
Who chooses, who posts, and how often is realistic? One reliable post a week is better than three weeks of fireworks followed by radio silence.
03Stages
From a one-off supply of ideas to an established system – depending on how much of a content routine you want.
Starter: the idea workshop
Raw material collected, grouped and prioritised in one go – you leave with 20+ concrete, fully written ideas.
Next step: the board as a daily tool
A shared board in a tool you already use, plus ready-made AI workflows. The team adds raw material by hand and develops the ideas further themselves.
Full build: your own mini tool
A small tool of your own that fills itself: it collects raw material from transcripts, emails and customer questions and groups it automatically. For businesses that produce content continuously.
04Demo
Three moments, as they happen in any business – and what the board makes of them. The trick is the multiple use: one moment, three formats.
05Technical implementation
- The board lives where you already work: Notion, Airtable, a shared spreadsheet or a small content board of your own.
- AI groups raw ideas, customer questions and case studies into topics and formats – and drafts copy in your tone.
- Output for each idea: post copy, image idea, recommended channel – plus reuse as an FAQ entry or newsletter topic.
- Optional: importing transcripts, meeting notes and emails as raw material.
- Posting is done manually through your channels – LinkedIn, Instagram, newsletter, website.
- Tiers 1 and 2 don't need hosting of their own – the Tier 3 mini tool runs as a small app with restricted access.
for context · This shows how something like this usually gets built – not how it has to be built for you. What actually fits is worked out in the project: around your existing setup, your team, and what stays easy to maintain.